The five-email trial sequence that lifts conversion 5+ points
What the highest-converting SaaS trial sequences do differently. With the actual rewrite that lifted a customer from 16.2% to 21.8%.
Apr 10, 2026 · 11 min read
Lifecycle
2 posts
Post-purchase emails that build loyalty (not unsubscribes)
DTC brands typically send too many post-purchase emails and the wrong ones. Here's the lean sequence that actually drives repeat purchase.
Apr 1, 2026 · 8 min read