Cold outreach
Cold email templates that actually work in 2026
20 cold email patterns that earn replies — pulled from a year of scoring real outbound sequences. No 'just checking in.'
May 4, 2026 · 9 min read
Blog
Essays, patterns, and rubrics for writing email that converts. No ten-tips listicles.
Subject lines
Three subject line myths that won't die
What recent data says about the rules you've been following. Sneak preview: Tuesday isn't the best day anymore.
Apr 22, 2026 · 7 min read
Lifecycle
The five-email trial sequence that lifts conversion 5+ points
What the highest-converting SaaS trial sequences do differently. With the actual rewrite that lifted a customer from 16.2% to 21.8%.
Apr 10, 2026 · 11 min read
Lifecycle
Post-purchase emails that build loyalty (not unsubscribes)
DTC brands typically send too many post-purchase emails and the wrong ones. Here's the lean sequence that actually drives repeat purchase.
Apr 1, 2026 · 8 min read
Deliverability
Spam-trigger words: which ones still matter in 2026
ESPs claim spam-word lists are obsolete. The data is more nuanced. Here's what actually moves the needle.
Mar 18, 2026 · 6 min read
Winback
Winback emails that respect the customer
Why discounts shouldn't lead winback sequences, and what to ask instead. Patterns from rewriting dozens of lapsed-customer flows.
Mar 4, 2026 · 7 min read
Brand voice
How to write 'in brand voice' without losing conversion
Style guides shouldn't make your emails worse. Three structural moves that preserve voice and conversion together.
Feb 20, 2026 · 7 min read
Sequences
Sequence coherence: the overlooked lever in multi-touch email
Why a 4-email welcome series can convert worse than a 1-email welcome. The fix is structural, not copy-level.
Feb 4, 2026 · 8 min read
AI quality
AI-likeness detection: what the rubric actually catches
Why your emails sound AI even when you wrote them. The structural tells, with examples.
Jan 20, 2026 · 6 min read
POV
The honest case against AI email tools
Three reasons not to use AI for your emails. Then the cases where we still think it helps.
Jan 8, 2026 · 6 min read