Hi {{firstName}},
I'll get to the point. {{company}} is being acquired by {{partnerCompany}}, closing on {{closeDate}}.
**What doesn't change:**
- Your account, data, and pricing.
- Our team — we're all staying.
- Our public roadmap.
**What might change (eventually):**
- {{change1}}
- {{change2}}
**Why we did this:**
{{rationale}}
If this gives you pause, hit reply — I'd rather talk through your concerns than have you wonder. You can also cancel at any time, no penalties; we don't penalize loss of trust.
— {{founderName}}Acquisition emails are trust tests. Lead with what doesn't change because that's what customers fear losing. Be honest about what might change later — vague reassurance later turns into resentment. The 'you can cancel at any time' line earns more goodwill than promises.
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