Hi {{firstName}},
I abandoned a cart on {{company}} last night to see your sequence. The first email arrived in 47 minutes (good). It linked to the cart (good). It didn't offer anything (less good).
For brands at your AOV, the bare-link cart recovery converts at 8–10%. Adding a soft offer (free shipping over $X, or a no-code 5% inside the email) usually pushes it to 14–17%.
Happy to send you a rewritten 3-email cart sequence with two A/B subject lines per send. Yes or no?
— {{senderFirstName}}DTC outreach works when you can prove you've actually shopped the store. Abandoning a real cart to see the sequence is the work. The benchmarks (8–10%, 14–17%) anchor the conversation in numbers the merchant cares about, not 'industry best practices.' The 'yes or no?' close is direct without being aggressive.
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