Hi {{firstName}},
{{customerCompany}} (a {{customerProfile}}) ran the {{playbook}} playbook in {{product}} and got from {{startingMetric}} to {{endingMetric}} in six weeks.
Three moves they made:
1. {{move1}}
2. {{move2}}
3. {{move3}}
Boring on paper, painful in practice — but the math worked.
[Read the full story]({{caseStudyURL}})
If you want to run the same playbook on your account, the {{relevantFeature}} is where to start.
— {{senderName}}Case-study nurture should give away the playbook in the email, not gate it behind the full case study. The link is for readers who want the long version. Lead with the structural moves, not the metric — metrics without method are unactionable.
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