Post-purchase cross-sell (day 14)

AnnouncementCustomer 14 days post-deliveryshort lengthpost-purchasecross-sellecommerce

Subject

Two things people pair with the {{productName}}

Preheader

Both small. Free shipping if you add them.

Body

Hi {{firstName}},

By now you've had your {{productName}} two weeks. Two things customers commonly pair with it:

- **{{addOn1}}** — {{addOn1Note}}
- **{{addOn2}}** — {{addOn2Note}}

[Add to a new order]({{addOnURL}})

Free shipping over $50 still applies.

— The {{brand}} team

Suggested CTA

Add to my next order

Why this works

Day 14 is the sweet spot for cross-sell — the customer has used the product, formed an opinion, and is open to accessories. Don't push high-AOV items at this stage; offer accessories or complements. Save the bigger upgrades for day 30+.

What to do with this

Paste into our editor and rewrite for your audience.
Score the final draft against our rubric (clarity, CTA, persuasion, spam, AI-likeness).
For sequences, run the coherence check after you've adapted all the steps.

Related templates

Announcement

Plain post-purchase thank-you

Customer who just placed an order

Announcement

Review request (day 21)

Customer 21 days post-delivery

Welcome sequence

First-purchase welcome (e-commerce)

First-time buyer at a DTC brand

Want to write a better one?

Drop your draft into our editor. One anonymous run, no signup required.

Try the editor Browse templates

Post-purchase cross-sell (day 14)

AnnouncementCustomer 14 days post-deliveryshort lengthpost-purchasecross-sellecommerce

Subject

Two things people pair with the {{productName}}

Preheader

Both small. Free shipping if you add them.

Body

Hi {{firstName}},

By now you've had your {{productName}} two weeks. Two things customers commonly pair with it:

- **{{addOn1}}** — {{addOn1Note}}
- **{{addOn2}}** — {{addOn2Note}}

[Add to a new order]({{addOnURL}})

Free shipping over $50 still applies.

— The {{brand}} team

Suggested CTA

Add to my next order

Why this works

What to do with this

Paste into our editor and rewrite for your audience.
Score the final draft against our rubric (clarity, CTA, persuasion, spam, AI-likeness).
For sequences, run the coherence check after you've adapted all the steps.

Related templates

Announcement

Plain post-purchase thank-you

Customer who just placed an order

Announcement

Review request (day 21)

Customer 21 days post-delivery

Welcome sequence

First-purchase welcome (e-commerce)

First-time buyer at a DTC brand

Want to write a better one?

Drop your draft into our editor. One anonymous run, no signup required.

Try the editor Browse templates