Hi {{firstName}},
Your inbox next week is going to be unbearable. Sorry for adding to it; we'll be brief.
We're doing 25% off sitewide from Friday 9am to Monday midnight ET. Code: GIVING25.
That's the deal. No tiered offers, no flash sales, no daily countdown. Same code, same percentage, four days.
If you want to shop early, [the same code works now]({{shopURL}}). Treating early subscribers fairly is the only Black Friday rule we follow.
— {{founderName}}Counter-positioning against Black Friday noise is increasingly powerful as the season gets more saturated. The 'no tiered offers, no flash sales' language is a real differentiator. Make sure the code actually works from now through Monday — the structural honesty is the whole pitch.
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