Re-activated trial welcome

Welcome sequenceUser who came back to start a second trialshort lengthtrialreactivationsaas

Subject

Welcome back — what changed?

Preheader

Three things since you were last here.

Body

(See sequence steps.)

Suggested CTA

See what's new

Full sequence (4 steps)

Step 1Day 0

Subject: Welcome back — what changed?

Preheader: Three things since you were last here.

Hi {{firstName}},

Welcome back. You last logged into {{product}} on {{lastLoginDate}} — about {{timeAgo}} ago.

Three things have changed since then:
- {{change1}}
- {{change2}}
- {{change3}}

[See what's new]

If something specific brought you back, hit reply and tell me — I'll point you at the right corner of the product.

— {{senderName}}

Step 2Day 3

Subject: What stopped you last time?

Preheader: Asking so I don't repeat the problem.

Hi {{firstName}},

You signed up for {{product}}, then stopped using it, then came back. Which is honest, and useful for me — what stopped you the first time?

One sentence is enough. "Too expensive." "Too slow." "Forgot to come back." "Couldn't figure out X."

I won't sell at you. I just want to know what to fix.

— {{senderName}}

Step 3Day 7

Subject: If you're going to use {{product}} this time

Preheader: Three habits that stick.

Hi {{firstName}},

People who come back to {{product}} after a break and actually stick around tend to do these three things in the first week:

1. {{stickyHabit1}}
2. {{stickyHabit2}}
3. {{stickyHabit3}}

If you do those, you'll be using {{product}} in a month. If you skip them, you probably won't.

— {{senderName}}

Step 4Day 12

Subject: Quick check — what's the verdict this time?

Preheader: 30 seconds of feedback.

Hi {{firstName}},

You've been back for 12 days. Quick verdict question:

- Sticking around → reply 'yes'
- Walking away again → reply 'no'
- Need help to decide → reply 'help'

That's it. Whichever you reply, I'll do the right thing on my side.

— {{senderName}}

Why this works

Re-trial welcomes acknowledge that the user has seen the product before. Don't re-pitch the basics. Show what's changed since their last visit, ask what didn't work last time, and don't pretend it's a fresh start. Honesty here matters more than enthusiasm.

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Hi {{firstName}}, Welcome back. You last logged into {{product}} on {{lastLoginDate}} — about {{timeAgo}} ago. Three things have changed since then: - {{change1}} - {{change2}} - {{change3}} [See what's new] If something specific brought you back, hit reply and tell me — I'll point you at the right corner of the product. — {{senderName}}

Hi {{firstName}}, You signed up for {{product}}, then stopped using it, then came back. Which is honest, and useful for me — what stopped you the first time? One sentence is enough. "Too expensive." "Too slow." "Forgot to come back." "Couldn't figure out X." I won't sell at you. I just want to know what to fix. — {{senderName}}

Hi {{firstName}}, People who come back to {{product}} after a break and actually stick around tend to do these three things in the first week: 1. {{stickyHabit1}} 2. {{stickyHabit2}} 3. {{stickyHabit3}} If you do those, you'll be using {{product}} in a month. If you skip them, you probably won't. — {{senderName}}

Hi {{firstName}}, You've been back for 12 days. Quick verdict question: - Sticking around → reply 'yes' - Walking away again → reply 'no' - Need help to decide → reply 'help' That's it. Whichever you reply, I'll do the right thing on my side. — {{senderName}}