Post-cancellation survey

WinbackJust-canceled paid usershort lengthwinbacksaasfeedback

Subject

Two questions before you go

Preheader

30 seconds. Genuine.

Body

Hi {{firstName}},

Your cancellation is processed — confirmed.

Before you go, two questions:

1. What did you want {{product}} to do that it didn't?
2. What are you switching to (if anything)?

[Answer in 30 seconds]({{surveyURL}})

If you'd rather just reply with one sentence to this email, also works.

— {{founderName}}

Suggested CTA

Answer two questions

Why this works

Send this immediately after cancellation confirmation, not a week later. The honest reasons fade fast. Two questions is the cap — surveys with more questions get fewer responses. Personally read these answers; pattern-match weekly; ship the fixes.

What to do with this

Paste into our editor and rewrite for your audience.
Score the final draft against our rubric (clarity, CTA, persuasion, spam, AI-likeness).
For sequences, run the coherence check after you've adapted all the steps.

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Welcome after re-subscribing

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Want to write a better one?

Drop your draft into our editor. One anonymous run, no signup required.

Try the editor Browse templates

Post-cancellation survey

WinbackJust-canceled paid usershort lengthwinbacksaasfeedback

Subject

Two questions before you go

Preheader

30 seconds. Genuine.

Body

Hi {{firstName}},

Your cancellation is processed — confirmed.

Before you go, two questions:

1. What did you want {{product}} to do that it didn't?
2. What are you switching to (if anything)?

[Answer in 30 seconds]({{surveyURL}})

If you'd rather just reply with one sentence to this email, also works.

— {{founderName}}

Suggested CTA

Answer two questions

Why this works

What to do with this

Paste into our editor and rewrite for your audience.
Score the final draft against our rubric (clarity, CTA, persuasion, spam, AI-likeness).
For sequences, run the coherence check after you've adapted all the steps.

Related templates

Winback

Winback after paid cancel

SaaS user who canceled paid plan

Winback

Winback after trial expired

Trial user who didn't convert

Welcome sequence

Welcome after re-subscribing

User who canceled paid then re-subscribed

Want to write a better one?

Drop your draft into our editor. One anonymous run, no signup required.

Try the editor Browse templates