CTA Grader
Paste a CTA. Get directness, urgency, and friction scores plus five better versions.
How this works
Every CTA is a transaction: the reader gives time, attention, or information; you give something back. Most CTAs fail because that exchange is vague ("learn more") or one-sided ("submit").
We grade your CTA on three axes used by direct-response copywriters for decades. Directness (1–5) — how clearly you've stated the ask. Urgency (1–5) — how much time pressure exists. Friction (1–5) — how much the reader has to do to act. No combination is universally best; cold outreach wants high directness + low friction, while promotions can dial up urgency.
Then we generate five alternatives. Each one trades position on one or more axes so you can pick the right shape for the email's job, not just the highest-scoring abstract CTA.
The single most common CTA mistake we see: hiding the ask in the middle paragraph as a hyperlinked word. The CTA should be its own line, ideally its own button or its own paragraph, and it should appear early enough that a skimmer finds it.
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