Lavender pitches itself as a real-time email coach for sales reps — scoring emails as the rep types in Gmail, Outlook, or Outreach. Strong founder story (ex-sales leaders), heavy investment in scoring rubrics. Targets sales orgs, BDRs, and SDR teams.
Pick Lavender if your team is entirely BDRs writing cold email inside Gmail or Outreach, you have budget for $29+/seat, and you want a tool deeply embedded in a sales-led motion. Their Gmail-side polish is real, and the sales-coaching framing fits the buying committee at established sales orgs.
Pick us if you write more than just sales email (lifecycle, newsletters, sequences, customer comms), if you want pricing that doesn't gate everything mid-tier behind a sales call, if you want a real API, or if you want brand voice extraction and localization out of the box. We're also significantly cheaper for individuals.
| Feature | HighConvertingEmails | Lavender |
|---|---|---|
| Real-time inline scoring | Yes | Yes |
| Subject line generator | Yes | Yes |
| Brand voice extraction | Yes | No |
| Sequence builder | Yes | No |
| Gmail / Outlook plug-in | Coming Q1 | Yes |
| Public API | Yes | Enterprise only |
| Roast mode (brutal feedback) | Yes | No |
| Competitor teardown | Yes | No |
| Localization (ES/FR/DE/PT-BR) | Yes | No |
| Free tier | 10 runs/mo | 7-day trial |
| Tier | HighConvertingEmails | Lavender |
|---|---|---|
| Free / Trial | Free, 10 runs/mo | 7-day trial |
| Individual / Starter | $19/mo, 250 runs | $29/user/mo |
| Pro / Team | $49/mo, 1500 runs | Contact sales |
| Enterprise | $129/mo, 5 seats, API | Contact sales |
Free tier limited; mid-tier and enterprise gated behind sales calls.
Lavender's Gmail/Outlook plug-in is more mature and ships features specifically designed for sales motion (call-prep summaries, deal context). If you're an SDR org and your existing motion lives entirely inside Gmail compose, Lavender's surface area there is more polished today.
We're built for everyone who writes email professionally — not just outbound SDRs. Templates, sequences, brand voice, localization, and an API surface that Lavender doesn't ship. Pricing is lower for individuals; pricing is more transparent at every tier (no 'contact sales' for mid-tier).
Screenshot pending
Screenshot pending
Lavender owns the sales-team-in-Gmail niche. We're broader: anyone writing conversion-focused email — sales, lifecycle, marketing, founders — and we ship features (sequences, brand voice, API, localization) that Lavender doesn't have or hides behind enterprise sales.