SmartWriter generates 'personalized' cold-email openers by scraping prospect data from LinkedIn, websites, and other public sources. Marketed heavily on Twitter and to outbound agencies. The core mechanic is automated personalization at scale — a different problem from ours.
Use SmartWriter if your motion depends on auto-scraping prospect data (LinkedIn posts, recent news) and stuffing it into email openers at high volume. Their data pipeline is built for that specific workflow.
Use us if you want the whole email to be good — opener, body, CTA, structure — not just a personalized first line. We're significantly cheaper for equivalent volume and ship the breadth (sequences, brand voice, localization, scoring, API) that SmartWriter doesn't.
| Feature | HighConvertingEmails | SmartWriter |
|---|---|---|
| AI opener generation | Yes | Yes |
| LinkedIn / web scraping | No | Yes |
| Full-email rewrite | Yes | Limited |
| Scoring (clarity/CTA/spam) | Yes | No |
| Brand voice | Yes | No |
| Sequences | Yes | No |
| API | Yes | Yes |
| Localization | Yes | No |
| AI-likeness detection | Yes | No |
| Tier | HighConvertingEmails | SmartWriter |
|---|---|---|
| Starter | $19/mo | $59/mo |
| Pro | $49/mo | $149/mo |
| Team / Agency | $129/mo | $359+/mo |
Volume-based pricing. Adds quickly at agency scale.
SmartWriter's prospect-research integrations are deeper. If you need to scrape LinkedIn for opener material on 1,000 prospects/day, SmartWriter's pipeline is built for that specifically. We don't scrape.
We focus on the whole email being good, not just a clever opener. Our scoring covers clarity, CTA, persuasion, spam triggers, and AI-likeness — SmartWriter does none of that. We have brand voice, sequences, localization, and an API that goes beyond cold openers. Pricing is significantly lower for the same volume.
Screenshot pending
Screenshot pending
SmartWriter is a personalization-at-scale tool for cold openers. We're a copy-and-conversion tool for any email. Different problems, different shapes — pick based on whether your pain is 'scraping prospect data' or 'making my email convert.'