Drive attendance on event day
Day-of reminder for a webinar or live event with registrants.
Hi {{firstName}},
The {{eventName}} starts at {{startTime}} — 30 minutes from now.
[Join here]({{joinURL}})
If you can't make it live, the recording goes to all registrants tomorrow morning.
Bring your specific questions — we'll do at least 20 minutes of Q&A.
— {{senderName}}Why this works
Day-of attendance reminders convert 25–40% of registrants from 'registered' to 'attended' when sent at the right time.
**Subject names the time.** 'Starts in 30 minutes — link inside' is information-dense. Vague 'don't miss our event!' subjects underperform specific countdown subjects.
**Join link in the first line of the body.** The buyer who opens this email is checking 'is it now?' and wants the link. Burying it under copy costs you attendees.
**Recording reassurance.** Mentioning the recording lifts goodwill from registrants who can't make it live, and avoids the implicit pressure that says they let you down.
**Specific Q&A commitment.** '20 minutes of Q&A' tells the buyer this isn't a 60-minute presentation with 2 minutes of token questions at the end. Q&A is usually the highest-value part of a webinar; promising real time for it earns attendance.
**Brand-neutral signature.** A specific name is fine; brand signature is also fine. For events, this is one of the few places brand-signed is as good as person-signed.
This pattern works at the 30-min, 5-min, and 'started now' send marks. Sending more than 2 reminders the same day is excessive; pick the two timings that fit the event format.