Hi {{firstName}},
{{featureName}} is live. Built for {{audience}} who need to {{job}}.
What it does:
- {{capability1}}
- {{capability2}}
- {{capability3}}
The 60-second walkthrough: [video link]({{videoURL}})
[Try {{featureName}}]({{ctaURL}})
It's included on the {{plan}} plan and up. No new pricing tier — we hate that move.
— {{senderName}}Launch-day emails are about getting the message out clearly, not selling hard. Crisp capability bullets, a short walkthrough, and a clear pricing position ('no new tier') do the work. The link to the video should be a recording, not a webinar registration — don't add friction on launch day.
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