Hi {{firstName}},
We're shipping {{featureName}} next week. Tuesday at 10am ET, existing customers get a 48-hour head start before the public launch.
What it is, in one sentence: {{oneLinePitch}}
[Reserve early access]({{earlyAccessURL}})
If it isn't your thing, no worries — won't be the only email this month.
— {{senderName}}Existing-customer-first launches are a small touch that builds long-term loyalty. The 48-hour head start has to be real (don't just claim it). The 'won't be the only email this month' line is permission to ignore — paradoxically, this gets more clicks.
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