Request a product review
Email asking a customer to leave a public review 21 days after purchase.
Hi {{firstName}},
Three weeks with the {{productName}}. If you'd recommend it, two sentences as a review would help us a lot.
[Leave a review]({{reviewURL}})
If it didn't work for you, reply to this email instead. The negatives go straight to the team that fixes them.
— The {{brand}} teamWhy this works
Review-request emails should split the response paths: positive reviews go public, negative feedback goes to reply.
**Subject is direct.** 'Would you leave a quick review?' beats indirect framing ('How was your experience?') by being specific about the ask.
**'Two sentences works' lowers friction.** Most review-request emails imply the customer should write a paragraph. Saying two sentences is enough roughly doubles take-rate.
**Split paths for positive vs. negative.** Public review form for positive; reply for negative. This protects the public review profile and gives you actionable feedback on the issues. Asking both groups to do the same thing (leave a review) hurts on both ends.
**No incentive offered.** Many brands offer a discount for reviews. This works but it biases reviews positive (FTC concerns) and trains customers to wait for the request. Asking without incentive earns more honest reviews and avoids the regulatory exposure.
**Day 21 is the right window.** Customers have used the product enough to form an opinion but haven't yet forgotten the purchase. Earlier reviews are thin; later reviews require remembering details.
Take-rate for this pattern on engaged customers: 8–14% public reviews + 2–4% reply feedback.