Abandoned cart email template for Shopify stores
Three abandoned-cart email templates Shopify stores can copy, with conversion notes per section.
The average Shopify store recovers 4–8% of abandoned carts. The top decile recovers 15–22%. The difference isn't the discount — it's the sequence and the empathy in the first email.
Email one should not contain a discount. It should contain a single product image, a reminder of what they were doing, and a one-tap path back to checkout. Discounts on email one train customers to abandon for the coupon. Email two (24–48 hours later) is where a price nudge makes sense, and only if your margin can absorb it.
The most-skipped move in abandoned cart sequences is naming a specific friction. "Saw you stopped at shipping — yes, $14 to Texas is a lot, here's free over $60" outperforms generic "Forget something?" by 2–3x. Customers know they abandoned. They want to know that you know why.
Three templates below: a single-email recovery for stores under 1,000 orders/month, a two-touch sequence for growth-stage stores, and a "white-glove" version for stores with AOV over $200 where a personal note from the founder still scales.
Three templates you can copy
Hey {{firstName}},
Your cart is still here — just sitting in the warm spot under the radiator.
{{productImage}}
One tap to pick up where you left off:
👉 {{cartLink}}
If something stopped you (size, shipping, second thoughts) — reply to this email. A real person reads.
— Team {{store}}Hi {{firstName}} —
Your cart hit our system but didn't quite make it through checkout. Most often that's the shipping line spooking people, so:
— Free shipping on this cart if you finish by Sunday: code WARMSPOT
— Same cart, no rebuild needed: {{cartLink}}
If it's not shipping, hit reply and tell us what tripped you. We fix things.
— {{store}}{{firstName}},
I'm {{founderName}}, I run {{store}}. I noticed you got most of the way through ordering the {{productName}} and stopped. I'm not going to pitch — I'm going to ask.
Was it the price, the wait time, or something on the page that made you hesitate? Two-sentence reply is plenty. I read every one.
If you'd just like to finish: {{cartLink}}.
Thanks for considering us.
— {{founderName}}Make these your own — instantly
Paste any template into HighConvertingEmails and we'll rewrite it three ways for your audience, score it for deliverability, and generate matching subjects, preheaders and CTAs.