Re-engagement email template (win-back inactive subscribers)
Three re-engagement templates that win back inactive subscribers without sounding desperate.
Re-engagement emails are not "we miss you" notes. They are honest checkpoints. The right framing is: "you haven't opened anything in 90 days, that probably means we're not useful — confirm or we'll quietly let you go." Subscribers respect candor and self-deprecation. They do not respect guilt-trips.
A clean re-engagement sequence saves your sender reputation. Mailbox providers (Gmail especially) downrank senders whose lists are full of subscribers who haven't opened anything in months. Pruning is a deliverability move, not a sentimentality move.
Three templates you can copy
{{firstName}},
You haven't opened a {{company}} email in 90 days. That's fine — usually it means we're not landing.
Two-button choice:
✅ Stay subscribed: {{stayLink}}
🚪 Quietly remove me: {{leaveLink}}
If you don't click either, I'll remove you next Friday and we both win — you stop getting noise, our deliverability stays clean.
— {{senderName}}Hi {{firstName}},
If you only open one of our emails this year, make it this one. Skipped these while you were quiet:
1. {{link1}} — {{value1}}
2. {{link2}} — {{value2}}
3. {{link3}} — {{value3}}
Either of these worth bookmarking? If yes, you're good. If no, the unsubscribe in the footer is faster than scrolling past us next time.
— {{company}}{{firstName}} —
We're cleaning the list and I'd rather ask than assume. Two clicks:
1. Why did you originally subscribe?
→ {{surveyA}}
→ {{surveyB}}
→ {{surveyC}}
2. What would make this newsletter genuinely useful?
→ Reply with one sentence.
Either click keeps you in. Silence removes you Friday — no hard feelings.
— {{senderName}}Make these your own — instantly
Paste any template into HighConvertingEmails and we'll rewrite it three ways for your audience, score it for deliverability, and generate matching subjects, preheaders and CTAs.