Demo request follow-up subject lines

10 examples

1. 1.Re: demo of {{product}}
2. 2.15-min walkthrough Thursday 10am?
3. 3.Three docs to skim before our call
4. 4.A 4-minute Loom of the part you cared about
5. 5.Two times next week — either work?
6. 6.About the {{specificFeature}} you asked about
7. 7.Closing the loop on your demo request
8. 8.Saved a draft proposal — want me to send it?
9. 9.Pricing question came up — addressing it here
10. 10.Last one: should I keep this on your radar?

What makes these work

Demo-request follow-up subjects compete with a flooded calendar. The buyer requested a demo, then their week happened — by the time your email arrives, the original intent has cooled. The subjects that re-engage best reference the original ask specifically ('Re: demo of {{product}}'), confirm a concrete next step ('15-min walkthrough Thursday 10am?'), or open with a useful pre-demo asset ('Three docs to skim before our call'). Avoid generic 'Following up on your demo request' subjects — they read as automated and lose ~30% open rate vs. specific alternatives. After 48 hours of no-response, switch to value-led subjects rather than nag-led ones: 'A 4-minute Loom of the part you cared about' beats 'Just checking in.' Multi-touch sequences (typical SaaS demo-followup is 5–7 emails over 14 days) need varied subject patterns; sending five 'checking in' subjects in a row trains the recipient to ignore.

Templates that use these patterns