Hi {{firstName}},
Our pricing is going up on {{changeDate}}. Specifically:
- {{plan1}} moves from {{old1}} to {{new1}}
- {{plan2}} moves from {{old2}} to {{new2}}
Why we're doing it: {{reason}}.
If you're already paying for {{product}}, you have two options:
1. Do nothing — you stay on your current price for the next 12 months. After that, you move to the new pricing.
2. Pre-pay 12 months now to lock in your current rate for 24 months total. [Lock in now]({{prepayURL}})
If you have questions, reply directly. I'll personally answer them.
— {{founderName}}Price changes are tense; honesty defuses tension. State exactly what's changing, give existing customers a clear grandfather path, and answer questions personally. Vague price-change emails ('improving our pricing structure') trigger cancellations; specific ones earn surprising loyalty.
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