Re-engagement around a new feature

Re-engagementDormant free / paid usersshort lengthre-engagementsaasfeature

Subject

We built the thing you asked for

Preheader

Specifically the request from May.

Body

Hi {{firstName}},

You emailed us in May asking for {{requestedFeature}}. We built it.

[Try {{requestedFeature}}]

If your needs have changed and this is no longer useful — also fine, but I wanted to close the loop.

— {{senderName}}

Suggested CTA

Try it

Why this works

Closing the loop on feature requests is a high-leverage re-engagement move. Reference the specific request (month, ideally exact phrasing) — generic 'you asked for' falls flat. If you don't actually log feature requests, this is the year to start.

What to do with this

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