Hi {{firstName}},
You haven't logged into {{product}} in a month. Two things might help:
- {{newFeature1}} (shipped {{date1}}) — might be useful for you specifically.
- {{newFeature2}} (shipped {{date2}}) — addresses something users mentioned at signup.
[Log back in]
If {{product}} isn't useful to you, no need to do anything — we won't keep nagging.
— {{senderName}}Tying the winback to specific features that shipped during the user's absence gives them a fresh reason to log in. Generic 'we miss you' emails do worse than nothing. Personalize the feature mention if you can — what they originally signed up to do.
Drop your draft into our editor. One anonymous run, no signup required.