Promote a product launch
Day-of launch announcement for a new feature or product.
Hi {{firstName}},
{{featureName}} is live. Built for {{audience}} who need to {{job}}.
What it does:
- {{capability1}}
- {{capability2}}
- {{capability3}}
The 60-second walkthrough: [video link]({{videoURL}})
[Try {{featureName}}]({{ctaURL}})
It's included on the {{plan}} plan and up. No new pricing tier — we hate that move.
— {{senderName}}Why this works
Launch-day emails should be specific and decisive. The reader scans, evaluates, and either acts or files within 15 seconds.
**Subject specifies the thing.** '{{featureName}} is live' is the entire message. Vague 'big news' subjects assume the reader will open out of habit; specific subjects pre-qualify the open.
**Three-bullet capability list.** Three is the right number. Two feels thin; five gets skimmed past. Each bullet should be one capability, not one paragraph.
**60-second walkthrough as the proof point.** A recorded demo (not a webinar registration) lowers the friction of evaluation. Webinars at launch are friction; recordings are payoff.
**Pricing transparency in the close.** 'No new pricing tier — we hate that move' does trust work. The most common launch-day move is to introduce a new pricing tier with the new feature; customers correctly resent this. Saying you won't is a small differentiator that compounds.
**No urgency framing.** Launch-day emails don't need fake deadlines. The product exists now; that's the urgency.
Click-through for this pattern on engaged lists: 18–28%.