Discount offer email template
Three discount-offer templates that don't train customers to wait for the next sale.
Recurring discount emails train your audience to wait. The cure is naming the reason for the discount every single time — anniversary, end-of-quarter, slow-month — so customers stop believing the next one is around the corner. Random discounts erode trust in the list price. Named discounts protect it.
Three templates you can copy
Template 1
Reason-named discount
Subject
anniversary sale — 20% off, three days only
Body
{{firstName}},
{{store}} turns {{years}} this Friday. To celebrate, 20% off everything for the next 72 hours.
Code: BORN{{years}}
Ends: {{endDate}} at midnight ET
Use here: {{ctaLink}}
This is the only sitewide discount we'll run this quarter. After Friday, prices go back and stay there.
— Team {{store}}Template 2
Loyalty discount
Subject
{{discount}}% off — because you've been here a while
Body
Hi {{firstName}},
You've been a {{store}} customer for {{years}} years. To say thanks, a {{discount}}% code that only works on your account:
{{personalCode}}
It works on any single order, doesn't expire, and isn't being mailed out widely — it's just for our long-time customers.
Use whenever. No expiration.
— {{founderName}}Template 3
Bundle discount
Subject
buy two, get the third free — through Sunday
Body
{{firstName}},
Through Sunday: buy any two {{productCategory}}, get the third free. No code needed, applies at checkout.
Top three pairings we ship:
1. {{combo1}}
2. {{combo2}}
3. {{combo3}}
Browse: {{ctaLink}}
— Team {{store}}Make these your own — instantly
Paste any template into HighConvertingEmails and we'll rewrite it three ways for your audience, score it for deliverability, and generate matching subjects, preheaders and CTAs.
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