Product launch email template
Three product-launch emails: tease, launch, and last-call.
Product launches over email are won by sequencing, not by clever copy. Tease 48 hours before launch. Launch in the morning of your audience's timezone. Send a last-call within 24 hours of the launch window closing. Every additional touch beyond those three is decay.
Three templates you can copy
Template 1
48-hour tease
Subject
something we've been quiet about
Body
{{firstName}},
We've been head-down for six months and on Thursday at 9am ET we ship it: {{productName}}.
Quick taste:
→ {{teaser1}}
→ {{teaser2}}
→ {{teaser3}}
If you want early access (live 24 hours before public launch), the form is here: {{earlyAccessLink}}.
— {{senderName}}Template 2
Launch day
Subject
it's live: {{productName}}
Body
{{firstName}} —
{{productName}} is live as of this morning.
What it is: {{oneLineDescription}}
Who it's for: {{audience}}
What it replaces: {{replacedThing}}
Try it free: {{ctaLink}}
Launch-week pricing (28% off the first year) closes Friday at midnight ET.
— {{senderName}}Template 3
Last-call
Subject
closing the launch window tonight
Body
{{firstName}},
Launch pricing on {{productName}} closes at midnight ET tonight.
Quick sanity check — three reasons it'll still pay for itself at full price:
1. {{reason1}}
2. {{reason2}}
3. {{reason3}}
Last chance for launch pricing: {{ctaLink}}
After tonight, the price won't move down again until next year.
— Team {{product}}Make these your own — instantly
Paste any template into HighConvertingEmails and we'll rewrite it three ways for your audience, score it for deliverability, and generate matching subjects, preheaders and CTAs.
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