Product launch announcements subject lines

10 examples

1. 1.{{featureName}} is live
2. 2.We built the thing you asked for
3. 3.Early access opens Tuesday
4. 4.{{company}} ships {{capability}}
5. 5.Day 1: subject line A/B winners are live
6. 6.About the {{trendyFeature}} we're not building
7. 7.{{newProductName}} is back
8. 8.We made a bundle: {{bundleName}}
9. 9.Updates from the build (week {{n}})
10. 10.Brand voice extraction goes deep

What makes these work

Product-launch subjects should be specific to the launch, not generic 'big news' framing. '{{featureName}} is live' beats 'Big news from {{company}}' by a substantial margin — the recipient wants to know what's new in 30 characters, not a tease. Pre-launch teasers can use anticipation framing ('Early access opens Tuesday') because they're scoped to existing customers. Public launch subjects should lead with the product or feature name and the benefit promise in the same line. Avoid 'introducing' as the lead word — it's the lowest-information opener and lots of inbound noise uses it. Numbered or staged launches benefit from naming the stage in the subject ('Day 1: {{capability}} is live') to set expectation for multi-touch attention.

Templates that use these patterns