Seasonal re-engagement (spring)

Re-engagementLapsed DTC customersshort lengthre-engagementecommerceseasonal

Subject

It's been a winter

Preheader

Pun intended. Things to refresh.

Body

Hi {{firstName}},

It's been a winter, in both senses. We've been quiet; you've probably been busy.

If you're due for a refresh, three things we made in the last six months that fit a spring restock:
- {{item1}}
- {{item2}}
- {{item3}}

[Browse spring]({{collectionURL}})

— The {{brand}} team

Suggested CTA

Refresh the basics

Why this works

Seasonal re-engagement is one of the few times generic 'we miss you' framing works, because the calendar gives it natural cause. Pick a specific season transition (spring, fall, year-end) and tie the email to it. Don't run multiple re-engagement campaigns in the same quarter.

What to do with this

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