Hi {{firstName}},
It's been three months. We're going to stop sending you marketing emails next week — we'd rather have a small list of people who want us in their inbox.
If you'd like to stay, click below.
[Keep emailing me]
If not, you don't have to do anything. We'll quietly stop.
— The {{brand}} teamPermission-pass emails build long-term list health. Counterintuitively, telling subscribers you're about to remove them gets a portion of dormant subscribers re-engaged. Run this every 6 months for lists over 10k subs; tune the threshold to your purchase cycle.
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