30-day winback (lapsed customer)

WinbackCustomer who hasn't purchased in 30+ daysshort lengthwinbackecommercespecific

Subject

Still using your {{lastPurchase}}?

Preheader

If yes, here's the refill. If no, no worries.

Body

Hi {{firstName}},

You bought a {{lastPurchase}} on {{lastPurchaseDate}}. If you're using it, you might be about to run out.

[Restock]

If it didn't work for you, hit reply and tell us why — we'd rather know than have you ghost.

— The {{brand}} team

Suggested CTA

Restock

Why this works

Winback emails should not lead with discounts. Lead with a specific service question (are you still using it?) and a single-tap refill path. The 'we'd rather know than have you ghost' line gets honest churn feedback that bigger surveys never do.

What to do with this

Paste into our editor and rewrite for your audience.
Score the final draft against our rubric (clarity, CTA, persuasion, spam, AI-likeness).
For sequences, run the coherence check after you've adapted all the steps.

Related templates

Winback

60-day winback (mid-lapse)

Customer 60+ days post-purchase

Winback

90-day winback (heavy lapse)

Customer 90+ days post-purchase

Winback

Winback after paid cancel

SaaS user who canceled paid plan

Want to write a better one?

Drop your draft into our editor. One anonymous run, no signup required.

Try the editor Browse templates

30-day winback (lapsed customer)

WinbackCustomer who hasn't purchased in 30+ daysshort lengthwinbackecommercespecific

Subject

Still using your {{lastPurchase}}?

Preheader

If yes, here's the refill. If no, no worries.

Body

Hi {{firstName}},

You bought a {{lastPurchase}} on {{lastPurchaseDate}}. If you're using it, you might be about to run out.

[Restock]

If it didn't work for you, hit reply and tell us why — we'd rather know than have you ghost.

— The {{brand}} team

Suggested CTA

Restock

Why this works

What to do with this

Paste into our editor and rewrite for your audience.
Score the final draft against our rubric (clarity, CTA, persuasion, spam, AI-likeness).
For sequences, run the coherence check after you've adapted all the steps.

Related templates

Winback

60-day winback (mid-lapse)

Customer 60+ days post-purchase

Winback

90-day winback (heavy lapse)

Customer 90+ days post-purchase

Winback

Winback after paid cancel

SaaS user who canceled paid plan

Want to write a better one?

Drop your draft into our editor. One anonymous run, no signup required.

Try the editor Browse templates