60-day winback (mid-lapse)

WinbackCustomer 60+ days post-purchaseshort lengthwinbackecommerceconsultative

Subject

What changed?

Preheader

(Asking nicely.)

Body

Hi {{firstName}},

It's been a couple of months since you ordered from {{brand}}. Want to share why?

The honest options:
- Still happy, just don't need anything yet — reply "happy".
- Tried something else — reply "tried X" and we'll send you a comparison.
- Wasn't satisfied — reply "issues" and we'll fix it (and refund if relevant).

— The {{brand}} team

Suggested CTA

Tell us why

Why this works

Multi-option reply prompts work because they give the recipient pre-formed answers and signal you'll actually read the reply. Use sparingly — once a customer per stage. Don't make the reply menu longer than 4 options.

What to do with this

Paste into our editor and rewrite for your audience.
Score the final draft against our rubric (clarity, CTA, persuasion, spam, AI-likeness).
For sequences, run the coherence check after you've adapted all the steps.

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90-day winback (heavy lapse)

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SaaS user who canceled paid plan

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60-day winback (mid-lapse)

WinbackCustomer 60+ days post-purchaseshort lengthwinbackecommerceconsultative

Subject

What changed?

Preheader

(Asking nicely.)

Body

Hi {{firstName}},

It's been a couple of months since you ordered from {{brand}}. Want to share why?

The honest options:
- Still happy, just don't need anything yet — reply "happy".
- Tried something else — reply "tried X" and we'll send you a comparison.
- Wasn't satisfied — reply "issues" and we'll fix it (and refund if relevant).

— The {{brand}} team

Suggested CTA

Tell us why

Why this works

What to do with this

Paste into our editor and rewrite for your audience.
Score the final draft against our rubric (clarity, CTA, persuasion, spam, AI-likeness).
For sequences, run the coherence check after you've adapted all the steps.

Related templates

Winback

30-day winback (lapsed customer)

Customer who hasn't purchased in 30+ days

Winback

90-day winback (heavy lapse)

Customer 90+ days post-purchase

Winback

Winback after paid cancel

SaaS user who canceled paid plan

Want to write a better one?

Drop your draft into our editor. One anonymous run, no signup required.

Try the editor Browse templates