Hi {{firstName}},
You're one of our top customers — {{lifetimeOrders}} orders over {{years}} years. We noticed you've been quiet for {{lapseMonths}} months.
I'm {{founderName}}. If something changed — we got worse, a competitor got better, something's going on in your life — I'd want to know.
If it's nothing in particular, you'll see the {{newProductName}} we launched last month is probably your speed. Take a look:
[See the {{newProductName}}]
If we did something wrong, hit reply. You have my address — it's the founder line, not customer service.
— {{founderName}}Top-tier lapsed customers deserve a personal note from the founder, not a generic discount. Reference their history (orders, years) to make it clear this isn't an automated blast. The 'founder line, not customer service' close commits you to actually answering — only ship if you will.
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