Discount-led winback (last resort)

WinbackLapsed customer who didn't respond to softer touchesshort lengthwinbackecommercediscount

Subject

Here's 20% — for old times' sake

Preheader

One-time, no code expiry games.

Body

Hi {{firstName}},

We're trying one last time. 20% off anything in your cart or anywhere on the site — code COMEBACK20.

No deadline tricks. No 'expires in 6 hours' fake countdown. The code works until you use it or until next quarter, whichever's first.

[Use COMEBACK20]

If 20% isn't enough to bring you back, the issue isn't price — and we'd rather hear what is. Reply.

— The {{brand}} team

Suggested CTA

Use COMEBACK20

Why this works

When you do use a discount in winback, be honest about it being the last resort and skip the fake urgency. 'No deadline tricks' is unusual phrasing that re-establishes trust. Don't deploy this until you've tried at least two non-discount touches.

What to do with this

Paste into our editor and rewrite for your audience.
Score the final draft against our rubric (clarity, CTA, persuasion, spam, AI-likeness).
For sequences, run the coherence check after you've adapted all the steps.

Related templates

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60-day winback (mid-lapse)

Customer 60+ days post-purchase

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90-day winback (heavy lapse)

Customer 90+ days post-purchase

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Discount-led winback (last resort)

WinbackLapsed customer who didn't respond to softer touchesshort lengthwinbackecommercediscount

Subject

Here's 20% — for old times' sake

Preheader

One-time, no code expiry games.

Body

Hi {{firstName}},

We're trying one last time. 20% off anything in your cart or anywhere on the site — code COMEBACK20.

No deadline tricks. No 'expires in 6 hours' fake countdown. The code works until you use it or until next quarter, whichever's first.

[Use COMEBACK20]

If 20% isn't enough to bring you back, the issue isn't price — and we'd rather hear what is. Reply.

— The {{brand}} team

Suggested CTA

Use COMEBACK20

Why this works

What to do with this

Paste into our editor and rewrite for your audience.
Score the final draft against our rubric (clarity, CTA, persuasion, spam, AI-likeness).
For sequences, run the coherence check after you've adapted all the steps.

Related templates

Winback

30-day winback (lapsed customer)

Customer who hasn't purchased in 30+ days

Winback

60-day winback (mid-lapse)

Customer 60+ days post-purchase

Winback

90-day winback (heavy lapse)

Customer 90+ days post-purchase

Want to write a better one?

Drop your draft into our editor. One anonymous run, no signup required.

Try the editor Browse templates